Client : BCKR
Problem: Not many people know about the company BCKR and their water-resistant jackets.
Insight: Schools love a healthy competition between one another
Idea: This campaign includes a bracket where BCKR fans could participate and play for their school. The BCKR Bracket is a 12-week, fan-participation, point-based competition that spans the college football season. BCKR-licensed schools will be assigned to their selected college teams upon sign-up. By using a point system, each person can earn points for their team. Participants can attend games, throw watch parties, tag an Instagram account and engage in other fun activities to earn points for their teams.
Backed by BCKR.
More for the fans, more for your school.
By prioritizing brand engagement through a unique blend of fan experiences and social media activations, we aim to enhance BCKR’s brand recognition and website traffic by incentivizing and rewarding our fan base. We created an individual Instagram account for each school they represent.
Creative Director - Raina Freeman
Production / Art Director - Sneha Chopra
Account Manager - Halle Harris
Strategy - Peter Zaharie
Designer / Art Director - Mariana Marquez