BCKR
Website scoreboard
This campaign was developed in my advertising capstone, with the goal to increase engagement, awareness and consideration. As BCKR is a new luxury jacket sport brand, there was a need to establish a personable and energetic social media campagin.
Problem: Despite offering high-quality, durable apparel rooted in university tradition, many alumni and college sports fans remain unaware of BCKR. This audience craves style, performance, and school pride, yet often settles for familiar but inferior options. To grow, BCKR must cut through the noise and position itself as the go-to brand for loyal fans who expect more from their gear.
Backed by BCKR.
More for the fans, more for your school.
By prioritizing brand engagement through a unique blend of fan experiences and social media activations, we aim to enhance BCKR’s brand recognition and website traffic by incentivizing and rewarding our fan base. We created an individual Instagram account for each school they represent.
This campaign included a Bracket where BCKR fans could participate and play for their school. The BCKR Bracket is a 12-week fan participation, point-based competition spanning the college football season. BCKR licensed schools will be split into their selected college teams upon sign-up. By using a point system, each person will be able to earn points for their team. Participants can attend games, throw watch parties, tag an Instagram account, and engage in other fun activities to earn points for their teams.
Raina Freeman - Creative Director
Sneha Chopra - Production/ Art Director
Halle Harris - Account Manager
Peter Zaharie - Strategy
Mariana Marquez - Designer / Creative Director
Social media post