This campaign was developed in Mariana’s Writing Design Concept class, to reach a broader audience that Little Big Burger has not hit with advertising on social media, print, and billboard trucks. Little Big Burger is a fast-casual, friendly, and local burger joint. The aim is to establish LBB's trust with young audiences by promoting locally grown ingredients.
Little Big Burger
Trust Every Bite
Small Menu, Big Promises
A campaign to reach our Gen X and Millennial audiences. Print ads: will be made to advertise in local grocery stores, so that people who value food will take an interest in the ad. The truck that drives around Portland will be a part of our campaign to promote our pop-up event. The pop-up event features a Little Big Burger chef who will provide an overview of the sourcing of the ingredients.
Online Ads: We will create social media content and digital ads to promote Little Big Burger's pop-up events. A story post promoting our event to the target audience and a post for our loyal following.
